PITTSBURGH, PA June 28, 2022 — Vitro Glass (formerly PPG Glass), the largest glass manufacturer in the Americas, is joining VueReal, a leader in micro printing technology, to advance the interactivity and functionality of glass. 

“Innovation and collaboration are central to Vitro’s success, and we are excited to be partnering with VueReal to assist in the evolution of display technology,” says Vitro Chief Executive Officer Adrián Sada Cueva. “Together, our aim is to enhance the experience consumers have with glass in their homes, cars, buildings and beyond.”  

Canada-based VueReal intends to turn the potential of microLED technology into reality by enabling the true-life displays needed by the next generation of smartphones, TVs, laptops, virtual/augmented reality systems and displays. MicroLED is an emerging flat panel display technology that uses arrays of microscopic LEDs to form individual pixel elements.  

VueReal CEO, Reza Chaji, said, “We are pleased to add Vitro to our base of world-class partners. Their leading-edge manufacturing capability and innovation-driven approach will bring commercial scale and supply-chain efficiency that will accelerate development and expand market opportunities.” 

Other companies joining Vitro in the advancement of VueReal’s efforts to bring MicroLED production to an industrial scale include Samsung Ventures, LG Electronics and TDK.

About Vitro Architectural Glass

Vitro Architectural Glass, part of Vitro, S.A.B. de C.V. (BMV: VITROA), is the largest glass producer in the Western Hemisphere, manufacturing a range of industry-leading, energy-efficient, high-performance products such as Solarban^®, Sungate^® and Starphire Ultra-Clear^® glasses. Committed to continually raising the industry standard for sustainability, Vitro was the first U.S. glass manufacturer to have its complete collection of architectural glass products earn Cradle to Cradle Certified^® status and the first North American manufacturer to publish third-party verified Environmental Product Declarations (EPDs) for flat glass and processed glass products. Additionally, as of April 2024, all Vitro architectural glass products meet the Top 20% Low Embodied Carbon (LEC) material Global Warming Potential (GWP) threshold the U.S. General Services Administration (GSA) established pursuant to the Inflation Reduction Act of 2022 and related guidance from the U.S. Environmental Protection Agency. Vitro operates seven glass production facilities across North America, four residential glass fabrication plants in Canada and one of the world’s largest glass research and development facilities in Pittsburgh, Pennsylvania. For more information, please visit VitroGlazings.com.

Media Contact:
Robert J. Struble
Vitro Architectural Glass
412-820-8138
rstruble@vitro.com
www.vitroglazings.com