PITTSBURGH, PA February 13, 2024 – Vitro Architectural Glass has announced the promotion of Fernando Diez to Vice President of Marketing. In this role, Diez will develop and implement global marketing efforts and lead four multi-regional teams in North America, including Vitro’s Sample Program and Center for Architectural Design.

“Through Fernando’s collaboration and marketing expansion strategies across North America, we’ve increased existing product awareness and sales and successfully launched new products and software,” said Ricardo Maiz, President of Vitro Architectural Glass. “His leadership in producing innovative digital tools like our VitroSphere^® Digital Glass Simulator and the emissions™ Carbon & Energy Calculator has been invaluable to our marketing efforts, as these tools support architects, fabricators and glaziers throughout the planning and design process. We’re excited to see what’s to come from Fernando’s new initiatives.”

In December 2022, Diez was promoted to Director of Marketing, leading initiatives across the United States, Canada, and Latin America regions. He joined the Vitro Glass team in May 2019 as Head of Marketing for Vitro’s Mexico business unit. Before joining Vitro, Diez worked in several marketing roles for the Dow Chemical Company. Diez earned his B.A. in International Business from the Tecnológico de Monterrey and his M.B.A. from the EGADE Business School of Tecnológico de Monterrey.

For more information about Vitro Architectural Glass products, visit www.vitroglazings.com or call 1-855-VTRO-GLS (887-6457)

About Vitro Architectural Glass

Vitro Architectural Glass, part of Vitro, S.A.B. de C.V. (BMV: VITROA), is the largest glass producer in the Western Hemisphere, manufacturing a range of industry-leading, energy-efficient, high-performance products such as Solarban^®, Sungate^® and Starphire Ultra-Clear^® glasses. Committed to continually raising the industry standard for sustainability, Vitro was the first U.S. glass manufacturer to have its complete collection of architectural glass products earn Cradle to Cradle Certified^® status and the first North American manufacturer to publish third-party verified Environmental Product Declarations (EPDs) for flat glass and processed glass products. Additionally, as of April 2024, all Vitro architectural glass products meet the Top 20% Low Embodied Carbon (LEC) material Global Warming Potential (GWP) threshold the U.S. General Services Administration (GSA) established pursuant to the Inflation Reduction Act of 2022 and related guidance from the U.S. Environmental Protection Agency. Vitro operates seven glass production facilities across North America, four residential glass fabrication plants in Canada and one of the world’s largest glass research and development facilities in Pittsburgh, Pennsylvania. For more information, please visit VitroGlazings.com.

Media Contact:
Robert J. Struble
Vitro Architectural Glass
412-820-8138
rstruble@vitro.com
www.vitroglazings.com