PITTSBURGH, Aug. 25, 2020 – Vitro Architectural Glass (formerly PPG Glass) has appointed Martin Bracamonte to the newly created post of vice president, marketing and innovation.

In his new role, Bracamonte will oversee marketing efforts for Vitro Glass throughout the U.S. and Canada while also leading a range of value creation efforts across all aspects of the business. He also will be responsible for managing profitability and operations initiatives for value-added product platforms.

“Given his vast industry experience and the variety of roles he has served with multiple glass companies, Martin is uniquely qualified to lead our new marketing and innovation efforts,” said Ricardo Maiz, president, Vitro Architectural Glass. “His ability to leverage our company’s strengths—in terms of our people as well our prowess in research and development, manufacturing, product innovation and customer service—will enable us to create a more forward-thinking and customer-centric glass company.”

Bracamonte said he was excited about the opportunity. “We will be looking at ‘Innovation’ from the ground up,” he explained. “Knowing our history, people and capabilities, there is untapped potential throughout our organization that we can mobilize to benefit our customers and the building industry as a whole. I believe the word ‘innovation’ is missing a letter. It should be ‘Innovaction’ — 'Innovation in Action.”

Bracamonte joined Vitro Glass in January as vice president, operations. During his 29-year career in the industry, he has held senior management and executive posts at several leading glass manufacturers, most recently serving as president and chief operating officer of IGE Glass Technologies.

To learn more about products from Vitro Architectural Glass, visit www.vitroglazings.com or call 1-855-VTRO-GLS (887-6457).

About Vitro Architectural Glass

Vitro Architectural Glass, part of Vitro, S.A.B. de C.V. (BMV: VITROA), is the largest glass producer in the Western Hemisphere, manufacturing a range of industry-leading, energy-efficient, high-performance products such as Solarban^®, Sungate^® and Starphire Ultra-Clear^® glasses. Committed to continually raising the industry standard for sustainability, Vitro was the first U.S. glass manufacturer to have its complete collection of architectural glass products earn Cradle to Cradle Certified^® status and the first North American manufacturer to publish third-party verified Environmental Product Declarations (EPDs) for flat glass and processed glass products. Additionally, as of April 2024, all Vitro architectural glass products meet the Top 20% Low Embodied Carbon (LEC) material Global Warming Potential (GWP) threshold the U.S. General Services Administration (GSA) established pursuant to the Inflation Reduction Act of 2022 and related guidance from the U.S. Environmental Protection Agency. Vitro operates seven glass production facilities across North America, four residential glass fabrication plants in Canada and one of the world’s largest glass research and development facilities in Pittsburgh, Pennsylvania. For more information, please visit VitroGlazings.com.

Media Contact:
Robert J. Struble
Vitro Architectural Glass
412-820-8138
rstruble@vitro.com
www.vitroglazings.com