PITTSBURGH, March 13, 2025 – Vitro Architectural Glass, a trusted and proven leader in the glass industry, has expanded its product lineup with the introduction of  BirdSmart™  Bird Safe Glass, a bird-friendly, low-e solution designed to prevent bird strikes. This innovative glass combines four precision laser-etched 6mm dot patterns on the first surface with a  Solarban^®  solar control, low-e coating by Vitro on the second surface, all on a single lite.  

BirdSmart™  glass enhances glass visibility for birds while preserving modern aesthetics and optimizing energy performance. It maintains both Visible Light Transmittance (VLT) and Solar Heat Gain Coefficient (SHGC) without compromise. Crafted using a non-caustic process, BirdSmart™  glass markings are laser-etched onto the first surface of  Starphire^®, Acuity^®  or clear glass by Vitro, ensuring both functionality and transparency. 

BirdSmart™ glass and Solarban^® glass are both manufactured at Vitro’s Wichita Falls, Texas facility. This centralized production ensures an efficient supply chain, enabling direct shipping to reduce transit times, accelerate delivery and enhance cost-effectiveness. 

“As an industry leader, Vitro understands the importance of providing bird-safe glass that mitigates bird collisions and prioritizes both environmental responsibility and aesthetics,” said Erin Casci, Vitro’s MSVD Product Manager. “Approved through the American Bird Conservancy's tunnel testing, BirdSmart™  glass is a cost-effective, eco-friendly solution that ensures compliance with current and evolving building codes and regulations, making it an excellent choice for architects and building owners looking to future-proof their designs. Additionally, the low-e coating enhances energy efficiency, providing superior thermal performance without compromising the effectiveness of the bird friendly markings.” 

Perfect for both small and large projects, BirdSmart™  glass is available in sizes up to Titan™  glass (130” x 240”) and can be ordered in quantities as small as one pack. BirdSmart™  glass can also be manufactured without a low-e coating. 

BirdSmart™ glass is available exclusively through the Vitro Certified^® Network of fabricators. 

For more information about BirdSmart™ glass, visit vitroglazings.com/birdsmart. 

Visit www.vitroglazings.com  or call 1-855-VTRO-GLS (887-6457) to learn more about Vitro’s full range of architectural glass products. 

About Vitro Architectural Glass

Vitro Architectural Glass, part of Vitro, S.A.B. de C.V. (BMV: VITROA), is the largest glass producer in the Western Hemisphere, manufacturing a range of industry-leading, energy-efficient, high-performance products such as Solarban^®, Sungate^® and Starphire Ultra-Clear^® glasses. Committed to continually raising the industry standard for sustainability, Vitro was the first U.S. glass manufacturer to have its complete collection of architectural glass products earn Cradle to Cradle Certified^® status and the first North American manufacturer to publish third-party verified Environmental Product Declarations (EPDs) for flat glass and processed glass products. Additionally, as of April 2024, all Vitro architectural glass products meet the Top 20% Low Embodied Carbon (LEC) material Global Warming Potential (GWP) threshold the U.S. General Services Administration (GSA) established pursuant to the Inflation Reduction Act of 2022 and related guidance from the U.S. Environmental Protection Agency. Vitro operates seven glass production facilities across North America, four residential glass fabrication plants in Canada and one of the world’s largest glass research and development facilities in Pittsburgh, Pennsylvania. For more information, please visit VitroGlazings.com.

Media Contact:
Robert J. Struble
Vitro Architectural Glass
412-820-8138
rstruble@vitro.com
www.vitroglazings.com